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L.A. Cookie Shop Struggles with Rising Tariffs, Owner Seeks Solutions

L.A. Cookie Shop Struggles with Rising Tariffs, Owner Seeks Solutions

In the shadows of economic challenges, Lara Adekoya has carved a niche for herself in the baking world with her Los Angeles-based bakery, Fleurs et Sel. Initially launched during the pandemic, her establishment has quickly gained traction among cookie aficionados, thanks to flavors that include oatmeal chocolate chip walnut and matcha dark chocolate. However, her business is currently grappling with rising ingredient costs due to tariffs, compelling her to make tough decisions about pricing and product availability.

Article Subheadings
1) The Rise of Fleurs et Sel
2) The Impact of Tariffs
3) Business Challenges Encountered
4) Voices of Concern
5) Future Aspirations

The Rise of Fleurs et Sel

Lara Adekoya began her journey as a cookie baker during challenging times. Amid the COVID-19 pandemic, she initiated her business from her home in Los Angeles, selling cookies to customers who donned masks. Her quick expansion led to the establishment of her bakery, Fleurs et Sel, where she now attracts a steady stream of customers eager to enjoy her unique cookie creations. With offerings like peanut butter and Nutella, her bakery reflects a blend of personal passion and sophisticated flavors. Amidst the hustle and bustle of her growing venture, Adekoya maintains a commitment to quality in her baking process.

The Impact of Tariffs

Despite Adekoya’s success, the rising cost of ingredients, largely attributable to tariffs implemented during the previous administration, has introduced significant challenges. She reports that premium ingredients imported from countries like France and Japan have seen price increases ranging from $50 to $100 per bag. As a result, she has been forced to shoulder an additional expense of approximately $3,000 to $4,000 each month for supplies. These tariffs, imposed to protect domestic industries, have unwittingly squeezed small businesses like hers, forcing them into tough financial predicaments.

Business Challenges Encountered

Due to the escalating costs of raw materials, Adekoya has found it increasingly challenging to expand her operations. The tariff situation has compelled her to limit the menu offerings, particularly for specialty cookies that require harder-to-source, imported ingredients. In her words, “I have those core flavors that I know I can get those ingredients. And then the specialty flavors, I can just throw them in and out based on being able to source them.” This situation has not only limited her ability to innovate but has also made her contemplate the potential need to raise prices for her customers.

Voices of Concern

The implications of these tariffs extend beyond Adekoya’s bakery, as numerous small businesses across the country find themselves navigating similar challenges. Experts like Brian Peck, who serves as the executive director for the USC Center for Transnational Law and Business, have voiced concerns about the broader effects of these tariffs. According to Peck, “Mom and pop shops, they don’t have the resources to absorb these high costs imposed by these tariffs.” The fear of potential Supreme Court rulings on tariffs deepens anxieties in small business communities, indicating that further regulations might give immense power to the presidency in terms of imposing tariffs.

Future Aspirations

Adekoya remains resilient in her pursuit of growth. She is steadfast in her mindset, emphasizing that perseverance will guide her through these turbulent times. “If I didn’t have that mindset when I started my business, I wouldn’t have gotten this far,” she asserts. As she cautiously navigates her bakery’s future, she considers ways to adapt her offerings while maintaining quality and customer satisfaction. Her aspirations remain high despite the significant hurdles that have emerged, illustrating the fortitude of small business owners amid adversity.

No. Key Points
1 Lara Adekoya’s bakery, Fleurs et Sel, began during the pandemic.
2 Tariffs have increased the cost of premium ingredients significantly.
3 Adekoya has not yet passed increased costs onto her customers.
4 Experts warn that small businesses lack the resources to withstand high tariffs.
5 Adekoya remains determined to persevere amidst financial pressures.

Summary

The challenges facing Lara Adekoya and her bakery highlight the broader impact of economic policies on small businesses. While her story is a testament to creativity and resilience, it also serves as a cautionary tale regarding the unforeseen consequences of tariffs on local economies. As small business owners grapple with rising costs and the potential for further regulations, it becomes imperative to understand the intricate balance between policy and entrepreneurship.

Frequently Asked Questions

Question: How did Lara Adekoya’s baking business start?

Lara Adekoya started her baking business, Fleurs et Sel, during the COVID-19 pandemic, selling cookies from her home in Los Angeles.

Question: What impact do tariffs have on small businesses like Adekoya’s?

Tariffs have increased the cost of essential ingredients, forcing small businesses to absorb higher expenses, which may impact pricing and product availability.

Question: What stance is Adekoya taking regarding price adjustments for her customers?

Adekoya has decided not to pass on the increased supply costs to her customers yet, as she aims to keep her prices affordable.

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