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Family Offices Favor U.S. Stocks for 2025, UBS Reports

Family Offices Favor U.S. Stocks for 2025, UBS Reports

News EditorBy News EditorMay 23, 2025 Business 6 Mins Read

In a recent survey of global family offices, American investors are showing a notable shift towards prioritizing their investments in the U.S. economy, despite ongoing trade war concerns and fears of a potential “sell America” trend. According to findings from UBS, a significant majority of U.S. family offices have enhanced their domestic allocations, with 86% of their investment portfolios now dedicated to North America. This marks a notable increase from 74% recorded in 2020. The study surveyed 317 family offices globally, highlighting a stark contrast in investment behavior among American families compared to their international counterparts.

Article Subheadings
1) The Rise of Domestic Investments
2) Insights from the UBS Global Family Office Report
3) Comparative Regional Allocations
4) The Future of Private Equity and Real Estate
5) The Outlook for Family Offices

The Rise of Domestic Investments

In light of market fluctuations and geopolitical tensions, American family offices are increasingly focusing their investments domestically. The UBS survey indicates that this has risen to 86% of total portfolios, showcasing a pronounced ‘home bias’ among these private investment entities. American family offices—essentially the wealth management branches for affluent families—view U.S. assets as more stable investments, particularly during uncertain economic times.

This inclination stems from both market familiarity and a belief in the long-term growth potential of U.S. companies. Despite fears of a downturn due to rising debt levels and ongoing trade wars, local investors are choosing to allocate their considerable assets closer to home. According to John Mathews, head of UBS’s private wealth unit in the Americas, U.S. family offices are opting to “stay home” as they invest in familiar technologies and industries. This trend emphasizes a broader preference for regions and sectors that investors understand well, crucial in times of volatility.

Insights from the UBS Global Family Office Report

The UBS Global Family Office Report provides critical insights into the behaviors and preferences of family offices worldwide. Conducted from January 22 to April 4, the findings reveal that the U.S. market remains a key focal point for investors, with significant allocations made to various sectors. Notably, the participating family offices reported an impressive average net worth of $2.7 billion, reflecting their capacity to influence market trends significantly.

The report reveals that while 86% of investments are directed towards North America, only 12% of respondents anticipate reducing their North American investments over the next five years. Contrarily, 32% are considering increasing their allocation. This reflects a growing confidence among American family offices in the resilience and growth potential of the U.S. economy.

Comparative Regional Allocations

When comparing global family office investment tendencies, the survey results highlighted marked differences in allocations between regions. Apart from the U.S., family offices from Latin America have shifted 64% of their investments to North America, suggesting a similar trend in preference and risk mitigation. In contrast, European family offices continue to exhibit caution in their allocations, possibly influenced by continental economic challenges.

The survey also underscores the higher allocation to developed market equities among global family offices, increasing from 24% last year to 26% this year. This increase indicates a broader trend of confidence in equity markets, particularly in the U.S. The engagement in public markets by family offices has become even more prevalent, shifting from private equity investments that peaked in 2023. This shift reflects a strategic recalibration towards public equities, facilitating more liquid investment strategies.

The Future of Private Equity and Real Estate

Family offices have reported a significant pivot away from private equity investments. While there has been an impressive growth trend in allocations to private equity—hitting 22%—the current outlook suggests a reduction to 18% as investors become increasingly selective. For example, U.S. family offices plan to cut their private equity allocation by a substantial 8% this year.

However, it is also noted that many family offices still maintain a strong foothold in private equity investments, with over a third of respondents expecting to increase their direct private equity commitments in the coming five years. Despite the short-term pullback, the appetite for private equity and alternative investments remains intact among family offices, indicating future potential rebounds in this segment.

In terms of real estate, U.S. family offices are looking to increase their allocations by 8%, boosting overall commitments to 18%. International respondents have shown a more conservative approach, expecting only a 1% increase to 11%. The diverging perspectives on real estate investments reflect the differing wealth accumulation routes and regional market conditions across family offices globally.

The Outlook for Family Offices

The future outlook for family offices remains mixed but largely optimistic. Approximately 29% of global family offices plan to increase their overall investment allocations in the next five years, while 19% anticipate a decrease. These trends vary depending on the specific asset focus of the family. For example, firms that primarily operate in real estate might adopt a more cautious stance, while technology-focused family offices are eager to capitalize on emerging market opportunities.

As family offices navigate these evolving markets, there’s a growing sense of cautious optimism. The median respondent in the UBS survey underscored that investment strategies will often be influenced by global economic conditions but emphasized that family offices will likely remain active, looking for strategic opportunities that arise during market fluctuations. The general sentiment appears to favor a diversified approach, balancing both equity and private holdings to optimize investment returns.

No. Key Points
1 American family offices have increased their North American investments to 86% of total portfolios.
2 The UBS Global Family Office Report indicates a shift towards public equities from private investments.
3 Family offices from Latin America also show a similar trend, with significant allocations to the U.S.
4 Over a third of family offices anticipate increasing their private equity investments in the next five years.
5 Real estate allocations are expected to rise among U.S. family offices as they seek to capitalize on market conditions.

Summary

The recent survey findings highlight a strong commitment among American family offices to invest in the U.S. economy amidst global uncertainties. With a clear focus on domestic equity markets and an emerging appetite for strategic real estate investments, the data reflect a calculated approach toward wealth management. As these family offices adapt their strategies, the effects will likely resonate throughout both U.S. and global markets in the years to come.

Frequently Asked Questions

Question: What is a family office?

A family office is a private wealth management advisory firm that serves high-net-worth individuals or families, providing a full range of services, including investment management, estate planning, and tax optimization.

Question: Why are family offices shifting their investments away from private equity?

Family offices may be shifting from private equity to public equities due to market volatility and the desire for more liquid investment options. They are becoming more selective about private equity opportunities while still maintaining significant commitments to this asset class.

Question: What are the primary investment focuses of U.S. family offices?

U.S. family offices have primarily focused on domestic equities, technology sectors, and real estate as key areas for investment, leveraging their familiarity with these markets amid external uncertainties.

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