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You are here: News Journos » Business » Mahomes Discusses Throne Coffee Investment and NFL’s Extended 18-Game Season
Mahomes Discusses Throne Coffee Investment and NFL's Extended 18-Game Season

Mahomes Discusses Throne Coffee Investment and NFL’s Extended 18-Game Season

News EditorBy News EditorJuly 11, 2025 Business 6 Mins Read

In a recent venture that blends his passion for coffee with his entrepreneurial spirit, Kansas City Chiefs quarterback Patrick Mahomes has become the second largest investor in Throne Sport Coffee. This new role adds to the Super Bowl champion’s extensive portfolio as he prepares for the upcoming NFL season. In an interview with CNBC, Mahomes shared insights about his coffee habits, his investment strategies, and his perspectives on stadium politics in Kansas City.

Article Subheadings
1) Investing in his coffee habit
2) Mahomes’ expanding investment playbook
3) Stadium politics and the business of football
4) The ready-to-drink coffee market landscape
5) Mahomes’ vision for the future

Investing in his coffee habit

In May 2024, Patrick Mahomes made headlines by becoming a significant investor in Throne Sport Coffee, although the specific details of his stake remain undisclosed. Mahomes transitioned from merely being an athlete who enjoys coffee to taking an active role in promoting the brand as its lead pitchman and product tester. Reflecting on his journey into the coffee world, he stated,

“It actually started in my first year in the NFL. I was in a lot of meetings, and coffee became a functional need.”

However, Mahomes emphasized that this was more than a necessity; he developed a genuine affection for coffee, particularly black coffee.

Throne Sport Coffee sets itself apart through its health-conscious formulation, featuring 10 grams of protein and 40% less sugar than many similar products. Each serving contains about 50 calories, making it a compelling choice for health-minded consumers. The product is developed under the guidance of CEO Mike Fedele, who brings years of experience from major brands like Coca-Cola.

When Mahomes first tasted Throne, he said it felt like a natural fit, expressing his desire to consume quality ingredients. His daily routine now includes three cups of coffee, a habit he claims to have carefully tailored to ensure it is both enjoyable and beneficial. On game days, he cuts it back to one or two cups, maintaining a balance in his caffeine consumption.

Mahomes’ expanding investment playbook

Throne Sport Coffee is only one component of Patrick Mahomes‘s growing investment portfolio. He also holds minority stakes in several sports teams, including the MLB’s Kansas City Royals, Sporting Kansas City in MLS, and the NWSL’s KC Current. Additionally, Mahomes has an interest in Alpine F1, showcasing his diverse investment interests within and outside of the traditional American sports arena.

Reflecting on his motivations, Mahomes shared,

“I love sports. I love how they bring people together: families, communities. That’s what I want to invest in.”

This mentality underscores his desire to create opportunities that foster community engagement through sports, industry, and business. During the interview, he humorously considered the potential for a future ownership stake in the Chiefs, hinting at aspirations that extend beyond his playing career.

Stadium politics and the business of football

As the Kansas City Chiefs contemplate their stadium’s future, the franchise faces critical decisions on whether to renovate Arrowhead Stadium or build a new facility in Kansas. While Mahomes acknowledged the historical significance of Arrowhead, stating,

“Arrowhead is special. You feel the history. But wherever we play, the fans will show up,”

he refrained from voicing a preference for either option. Recently, the Chiefs received a one-year extension to finalize their stadium plans, a situation that has pressed urgency into the discussion of their long-term venue.

Addressing broader league matters, Mahomes expressed reservations about the proposal for an 18-game NFL season, considering the physical toll on players. He stated,

“More games are tough on the body. If we’re going to go to 18, we need more bye weeks.”

This sentiment reflects a critical perspective on player welfare amidst growing commercial pressure to expand game schedules and increase revenue.

The ready-to-drink coffee market landscape

The ready-to-drink coffee market is undergoing a significant revolution, with consumers increasingly seeking convenient yet healthy beverage options. Americans spent a staggering $17.7 billion in the category in 2023, making it a lucrative space for both established brands and emerging newcomers like Throne. However, as Patrick Mahomes enters this crowded marketplace, he faces stiff competition from numerous coffee brands, including Starbucks, which continues to expand its own ready-to-drink lineup in response to consumer trends.

Despite this competitive landscape, Throne Sport Coffee aims to carve out its niche by emphasizing quality ingredients and health-focused formulations. Mahomes’ association with the brand provides an additional layer of visibility, particularly among health-conscious youths and sports enthusiasts. His direct involvement also highlights the blend of celebrity influence and emerging food and beverage trends.

Mahomes’ vision for the future

Looking ahead, Patrick Mahomes sees a dual path in both his athletic and entrepreneurial pursuits. His desire to invest in sports indicates a commitment to shaping the future landscape of athletics in Kansas City and beyond. In comments about his investments, he expressed enthusiasm about fostering community ties through sports, indicating he could venture further into ownership opportunities.

As Mahomes continues to excel in the NFL, his various investments depict a thoughtful approach to securing his future post-football. Each venture reflects a strategic alignment with his values—be it generating positive community impact or promoting healthier lifestyle choices. Throne Sport Coffee may very well just be the beginning of a series of future initiatives aimed at redefining what it means to be not just an athlete but also a responsible and innovative business leader.

No. Key Points
1 Patrick Mahomes has become the second largest investor in Throne Sport Coffee, blending his passion for coffee with business.
2 Throne Sport Coffee positions itself as a healthier alternative with lower sugar and protein content compared to competitors.
3 Mahomes holds minority stakes in various sports teams, indicating his strong interest in sports investments.
4 The Chiefs are deliberating between renovating Arrowhead Stadium or constructing a new facility, with a decision extension recently granted.
5 The ready-to-drink coffee market is growing significantly, presenting a profitable space despite fierce competition.

Summary

The growing intersection of sports and entrepreneurship is exemplified by Patrick Mahomes, whose involvement with Throne Sport Coffee showcases a blend of personal passion and strategic investment. As he navigates his dual role as an athlete and a business leader, Mahomes reflects a commitment not only to his craft but also to his broader business vision. This trajectory not only enhances his individual legacy but also positively impacts the communities in which he invests.

Frequently Asked Questions

Question: What is Throne Sport Coffee?

Throne Sport Coffee is a ready-to-drink coffee brand that focuses on providing a healthier option, featuring lower sugar and higher protein compared to many competitors.

Question: Why did Patrick Mahomes invest in Throne Sport Coffee?

Mahomes invested in Throne Sport Coffee because of his passion for coffee and the brand’s commitment to quality ingredients, along with his aim to promote healthier lifestyles.

Question: How does Mahomes feel about the future of NFL stadiums?

Mahomes is cautious about the Chiefs’ stadium decisions but values the historical significance of Arrowhead Stadium while willing to support the team’s future direction regardless of location.

18Game Business Ethics Business Growth Business News Business Technology Coffee Consumer Trends Corporate Finance Corporate Strategy Discusses Economic Outlook Entrepreneurship Extended Global Business Innovation investment Investment Opportunities Leadership Mahomes Management Market Trends Mergers & Acquisitions NFLs Retail Business Season Small Business Startups Supply Chain Throne
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As the News Editor at News Journos, I am dedicated to curating and delivering the latest and most impactful stories across business, finance, politics, technology, and global affairs. With a commitment to journalistic integrity, we provide breaking news, in-depth analysis, and expert insights to keep our readers informed in an ever-changing world. News Journos is your go-to independent news source, ensuring fast, accurate, and reliable reporting on the topics that matter most.

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