Close Menu
News JournosNews Journos
  • World
  • U.S. News
  • Business
  • Politics
  • Europe News
  • Finance
  • Turkey Reports
  • Money Watch
  • Health
Editors Picks

Trump Accuses China of Trade Deal Violations Amid Tariff Threats

June 1, 2025

Republicans’ Favorability Toward Elon Musk Drops by 16 Points

June 11, 2025

Top Trump Official Unites House GOP Support for Tariff Plan

April 2, 2025

Trump Promises Ukraine Will Endorse Key Rare-Earth Minerals Agreement

February 27, 2025

Impact of International Travel Slowdown on U.S. Tourist Destinations

May 26, 2025
Facebook X (Twitter) Instagram
Latest Headlines:
  • Trump Halts U.S.-Canada Trade Talks Over Digital Services Tax Dispute
  • Trump Announces Immediate Termination of Trade Talks with Canada
  • Investor Ron Baron Commits to Never Selling SpaceX
  • Trump Claims Gaza Ceasefire Possible Within Week
  • EU Commission Hosts Workshop to Encourage Adoption of AI Code by Companies
  • Cubs’ Star Blunders on Baserunning in Victory Against Cardinals
  • Study Reveals New Orleans Flood Walls Sinking Nearly 2 Inches Annually
  • Iran Warns Trump to Show Respect to Supreme Leader or Face Consequences
  • HSK Appointments Officially Announced in Gazette
  • İstanbul Governor Imposes Fines for Loud Music in Public Spaces
  • Trump Lauds U.S.-Brokered Peace Agreement Between Congo and Rwanda
  • Venezuelan Opposition Member Describes Forced Hiding from Maduro’s Regime
  • Trump Labels Zohran Mamdani as ‘Communist’
  • Ninth Escaped New Orleans Inmate Captured After Six-Week Manhunt
  • Divers Explore 1904 Shipwreck Over 500 Feet Deep Off Sydney Coast
  • U.S. to Revoke Immigration Status for Haitian Migrants in September
  • Minimum Wage Increases Coming in 15 States and Cities This July
  • Supreme Court Restricts Federal Judges’ Authority Over Presidential Orders
  • Natasha Cloud Backs Socialist Candidate Zohran Mamdani for NYC Mayor
  • WHO Report suggests COVID-19 origins may include zoonotic spillover and keeps lab leak theory under consideration
Facebook X (Twitter) Instagram
News JournosNews Journos
Subscribe
Friday, June 27
  • World
  • U.S. News
  • Business
  • Politics
  • Europe News
  • Finance
  • Turkey Reports
  • Money Watch
  • Health
News JournosNews Journos
You are here: News Journos » Business » Ad Spending on Women’s Sports Expected to Double in 2024
Ad Spending on Women's Sports Expected to Double in 2024

Ad Spending on Women’s Sports Expected to Double in 2024

News EditorBy News EditorMarch 11, 2025 Business 7 Mins Read

In a groundbreaking year for women’s sports, advertising expenditures surged significantly in 2024, reflecting a rapidly growing market. A report from TV marketing firm EDO revealed that expenditures on women’s sports reached an impressive $244 million, a staggering increase of 139% compared to the previous year. This growth correlates with a 131% uptick in viewership for women’s sports, particularly basketball, which emerged as the primary benefactor of this advertising boom.

Article Subheadings
1) The Rise in Advertising Investment
2) Impact of Basketball on Engagement Rates
3) Key Players and Their Influence
4) Industry Trends in Women’s Sports
5) The Future of Women’s Sports Advertising

The Rise in Advertising Investment

In 2024, a remarkable transformation occurred in the landscape of women’s sports advertising. With advertisers spending $244 million on women’s sports programming, this marked a year-on-year growth of an impressive 139%. According to EDO’s report released on Tuesday, basketball received the largest share of this investment, aligning with a corresponding rise in viewership. Women’s sports overall saw a 131% increase in television audience, a sign of burgeoning interest and engagement.

This growth in advertising underscores a broader recognition of women’s sports as an increasingly lucrative field for marketers. The monetary influx correlates with a changing cultural perspective where women’s athletic performance is celebrated and promoted alongside their male counterparts. This shift is reflected in the types of advertisements airing during these events, which now prominently feature brand messages targeting females. The key drivers for this growth are evident in the higher engagement levels seen among audiences during women’s sports games.

As advertising strategies evolve, it is evident that brands are becoming increasingly aware of their consumer demographics and are placing resources where they can achieve the maximum viewership and engagement. The increased fiscal commitment from advertisers is likely to prompt further investments in women’s sports, nurturing a cycle of growth that benefits both athletes and brands.

Impact of Basketball on Engagement Rates

Basketball, specifically the WNBA, has emerged as a significant player in this advertising renaissance, demonstrating remarkable growth in viewer engagement and ad effectiveness. The decisive Game 5 of the WNBA Finals garnered the highest viewership in 25 years, highlighting the sport’s ability to captivate audiences. Advertisements aired during the WNBA playoffs achieved 24% more engagement per person compared to average primetime spots, showcasing heightened viewer interest and interaction.

The effectiveness of advertising during women’s basketball events has prompted brands to capitalize on this growing audience. Engagement rates for ads across the WNBA’s regular season, playoffs, and finals have consistently improved year over year. This suggests that not only are more people tuning into women’s basketball, but they are also responding more actively to the advertisements shown during these games.

Thus, basketball’s unique position in women’s sports has established it as a frontrunner in terms of both viewership and advertising effectiveness. This competitive edge is likely to drive brands to invest more in basketball-themed campaigns, as the sport continues to demonstrate its capacity to attract sizable audiences and foster engaged consumer relationships.

Key Players and Their Influence

Influential athletes within the WNBA have also played a pivotal role in shaping the advertising landscape of women’s sports. Players such as Cameron Brink of the Los Angeles Sparks and A’ja Wilson of the Las Vegas Aces have not only showcased their skills on the court but have also served as compelling brand ambassadors. EDO’s report indicates that advertisements featuring these prominent figures see significantly enhanced effectiveness, in particular those associated with brands like Skims and New Balance.

The trend of using athletes in advertisements is proving to be fruitful, especially when the athletes are featured in a contextually relevant manner during their respective sports events. For instance, commercials aired during WNBA games that showcased female athletes were found to be 103% more effective than those that did not, emphasizing the power of context in advertising. This strategy is mirrored in other sports as well, such as soccer, where ads featuring National Women’s Soccer League players are 39% more effective when broadcast during NWSL games.

These dynamics point to a formula where star players can not only uplift the marketing efforts of brands but also enhance their personal brands concurrently. This relationship between athletes and advertisers is likely to foster deeper connections with audiences, ensuring higher engagement rates and stronger brand loyalty.

Industry Trends in Women’s Sports

The trends identified in the advertising landscape also highlight which industries are most eager to invest in women’s sports. Key sectors spending heavily on these advertisements include automotive, pharmaceuticals, telecommunications, financial services, and insurance. Specifically, brands like State Farm, AT&T, and Nike topped the spending lists on women’s sports in 2024.

The engagement rates also reflect this investment, with companies like Skims, Poppi, Oura, and Fabletics finding success through their women’s sports campaigns. The highest engagement was seen in college lacrosse, the U.S. Open semifinals, and finals, alongside the NCAA basketball tournament and the WNBA Finals, which all surpassed average engagement metrics for women’s sports events.

This affirmative shift in advertising supports a growing market for women’s sports taking shape, as brands recognize the potential for substantial returns on their marketing investments. The commitment of major corporations to women’s sports advertising signals a cultural shift, as more brands strive to align themselves with a progressive, inclusive image.

The Future of Women’s Sports Advertising

The future of women’s sports advertising appears particularly promising as interest continues to grow. With women’s sports consistently carving out a more significant share of both television ratings and advertising dollars, industry stakeholders are realizing the potential for continued engagement and investment.

The report from EDO indicates that success in this domain will require a strategic focus on authentic storytelling, leveraging prominent female athletes to connect with audiences. As brands seek to establish genuine connections, contextual advertising—where ads resonate with the viewers’ current emotional state—is likely to drive future campaigns.

Moreover, the upward trajectory in viewership of women’s sports aligns with broader societal changes that prioritize diversity and representation in media. As a result, brands that invest wisely in women’s sports can expect to benefit not only from the growing fan base but also from the brand loyalty that comes from supporting equity in athletics.

No. Key Points
1 Women’s sports advertising spending reached $244 million in 2024, up 139% year-over-year.
2 Basketball, particularly the WNBA, showed significant growth in viewership and ad engagement.
3 Top athletes serve as effective brand ambassadors, enhancing the impact of advertisements.
4 Key industries investing in women’s sports include automotive, pharmaceuticals, and telecommunications.
5 Future advertising strategies will focus on authentic storytelling and contextual placements.

Summary

The considerable growth in advertising investment in women’s sports indicates a pivotal moment in the market, highlighting the potential for long-term engagement and return on investment. As women’s sports gain visibility and popularity, brands that embrace this shift can expect to forge meaningful connections with consumers. This evolving landscape presents an opportunity for advertisers to invest in authenticity and representation, fostering a diverse sporting narrative that reflects societal values.

Frequently Asked Questions

Question: Why is women’s sports viewership increasing?

The increase in women’s sports viewership can be attributed to several factors, including improved marketing efforts, the visibility of female athletes, and heightened competitiveness, which have made women’s sports more appealing to a broader audience.

Question: How do advertisers measure the effectiveness of their campaigns in women’s sports?

Advertisers measure the effectiveness of their campaigns through various metrics, including engagement rates, brand awareness, and purchase intent, often comparing these results to industry averages or previous campaigns.

Question: What role do athletes play in influencing brands?

Athletes significantly influence brands by serving as relatable figures who can connect with the target audience, making advertising campaigns more impactful when they authentically represent the sport and its associated values.

Business Ethics Business Growth Business News Business Technology Consumer Trends Corporate Finance Corporate Strategy Double Economic Outlook Entrepreneurship expected Global Business Innovation Investment Opportunities Leadership Management Market Trends Mergers & Acquisitions Retail Business Small Business spending sports Startups Supply Chain Womens
Share. Facebook Twitter Pinterest LinkedIn Email Reddit WhatsApp Copy Link Bluesky
News Editor
  • Website

As the News Editor at News Journos, I am dedicated to curating and delivering the latest and most impactful stories across business, finance, politics, technology, and global affairs. With a commitment to journalistic integrity, we provide breaking news, in-depth analysis, and expert insights to keep our readers informed in an ever-changing world. News Journos is your go-to independent news source, ensuring fast, accurate, and reliable reporting on the topics that matter most.

Keep Reading

Business

Nike Stock Rises Following Stronger-Than-Expected Q4 2025 Earnings

5 Mins Read
Business

Luxury Real Estate Market Faces Growing Divides

6 Mins Read
Business

Pixar’s ‘Elio’ Highlights Challenges Facing Hollywood

6 Mins Read
Business

Nike Reports Q4 2025 Earnings Results

6 Mins Read
Business

Trump Card Faces Legal Challenges and Limited Market Reach

6 Mins Read
Business

Vaccine Panel Endorses Merck’s RSV Shot for Infants

5 Mins Read
Mr Serdar Avatar

Serdar Imren

News Director

Facebook Twitter Instagram
Journalism Under Siege
Editors Picks

Justice Department Announces Cuts to DOGE Funding, More Cuts Expected

April 23, 2025

Trump Discusses Conversation with Zelenskyy During Vatican Meeting

April 30, 2025

Trump Warns of Severe Tax Increases if Budget Bill Does Not Pass

April 29, 2025

Police Arrest Suspect in Tesla Vandalism Incident in San Jose

March 19, 2025

Randy Fine Wins Florida Special Election Following Trump Endorsement

April 1, 2025

Subscribe to News

Get the latest sports news from NewsSite about world, sports and politics.

Facebook X (Twitter) Pinterest Vimeo WhatsApp TikTok Instagram

News

  • World
  • U.S. News
  • Business
  • Politics
  • Europe News
  • Finance
  • Money Watch

Journos

  • Top Stories
  • Turkey Reports
  • Health
  • Tech
  • Sports
  • Entertainment

COMPANY

  • About Us
  • Get In Touch
  • Our Authors
  • Privacy Policy
  • Terms and Conditions
  • Accessibility

Subscribe to Updates

Get the latest creative news from FooBar about art, design and business.

© 2025 The News Journos. Designed by The News Journos.

Type above and press Enter to search. Press Esc to cancel.

Ad Blocker Enabled!
Ad Blocker Enabled!
Our website is made possible by displaying online advertisements to our visitors. Please support us by disabling your Ad Blocker.