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You are here: News Journos » Tech » Black Friday Sees Surge in Holiday Scams Targeting Shoppers
Black Friday Sees Surge in Holiday Scams Targeting Shoppers

Black Friday Sees Surge in Holiday Scams Targeting Shoppers

News EditorBy News EditorNovember 19, 2025 Tech 6 Mins Read

The holiday shopping season is a time of excitement for many, but it can also present significant risks as cybercriminals ramp up their activities. With Black Friday and Cyber Monday approaching, scammers are poised to exploit the rush with fake websites, misleading emails, and other tactics aimed at unsuspecting consumers. This comprehensive guide aims to educate shoppers on the potential scams and provide actionable steps to protect personal information during the holidays.

Article Subheadings
1) Understanding the Appeal of the Holiday Season for Scammers
2) The Rise of Phantom Stores
3) Delivery Scams: What to Look Out For
4) Phishing Emails and Fake Orders
5) Important Steps to Safeguard Your Data

Understanding the Appeal of the Holiday Season for Scammers

Every year, between November and December, online shopping sees a significant spike, making it a lucrative time for cybercriminals. According to the Cybersecurity and Infrastructure Security Agency (CISA), reports of online shopping scams peak during this interval. The reason behind this increase is straightforward: consumers tend to let their guard down during this busy season, driven by distractions, urgency, and the desire to grab the best deals.

The holiday season presents an opportunity where shoppers are more likely to overlook critical security measures. They may rush to make a purchase, excited by discounts, creating an environment where scams can flourish. Vulnerable shoppers can fall into traps set by fraudsters, who often employ tactics tailored to exploit the festive spirit. Understanding the methods used by these scammers can help consumers stay alert and avoid becoming victims of financial loss or data breaches.

The Rise of Phantom Stores

One prevalent type of scam during the holiday season is the emergence of “phantom stores.” These fraudulent websites mimic well-known brands’ online shopping platforms, often featuring attractive discounts and sales. Once a consumer places an order on a phantom store, the product never arrives as the store does not exist. This scam is especially concerning as it can happen to even the most cautious shoppers.

For example, fraudulent sites posing as IKEA appeared during the last holiday season, using URLs such as “ikeaa-sale.com” and “ikea-blackfriday.shop.” These sites mirrored the legitimate IKEA storefront but were designed to steal credit card information. Once reported, these sites were taken down, but countless shoppers had already fallen victim to them.

To protect yourself from these scams, it is crucial to verify the URL you are visiting and to only click links from official brand websites or their verified social media pages. Always look for signs of authenticity, such as contact information and customer reviews, to avoid becoming another victim of these deceptive stores.

Delivery Scams: What to Look Out For

As online shopping increases, so do delivery scams. Recent research indicates that certain shopping apps are selling user location data, making consumers more vulnerable to scam texts claiming to be from delivery services. These texts may state “Your order could not be delivered” and include a phishing link designed to harvest personal information or install malware on devices.

An example of this occurred with the app Temu, which has been used by scammers to impersonate real delivery services. Victims receive texts complete with their order details, making them more likely to trust the source. To prevent falling victim to such scams, it is advised to confirm that any delivery information received aligns with the details available through your online shopping account.

Phishing Emails and Fake Orders

Phishing emails represent another significant danger to online shoppers during the holiday season. Cybercriminals frequently create emails resembling correspondence from legitimate retailers, urging recipients to click on links for order confirmations or shipping status. In reality, these emails are designed to lure victims into divulging personal data.

Amazon, known for its extensive customer base, is often impersonated in these phishing attempts. Scammers may craft emails that appear to be from Amazon, seeking to steal sensitive information. Users can reduce their risk by being cautious of unsolicited emails, avoiding clicking links within them, and always validating the sender’s information with known contact details from the retailer’s official website.

Important Steps to Safeguard Your Data

To effectively navigate the holiday shopping season without falling victim to scams, consumers must take proactive steps to safeguard their personal data. Here are practical measures to consider:

1. **Run a Privacy Scan**: Engage a data removal service to scrub your information from data broker databases, thus minimizing the chances of becoming a victim of data-driven scams.

2. **Secure Your Email**: Use unique passwords for each online retailer and consider utilizing a password manager to help maintain security. Regularly check if your email has been involved in any data breaches.

3. **Verify Store Authenticity**: Before clicking on links from emails or social media ads, ensure that you hover over them to check the URL. Genuine stores will have secure “https://” addresses and will accurately display their brand names.

4. **Avoid Public Wi-Fi Networks**: Conduct your online shopping only on private networks. Public Wi-Fi can offer opportunities for scammers to intercept sensitive information.

5. **Prefer Credit Over Debit**: Using credit cards instead of debit cards provides stronger fraud protection, making it easier to dispute unauthorized charges.

6. **Enable Two-Factor Authentication**: Turn on 2FA on your email and shopping accounts to add an additional layer of security, making it more difficult for scammers to access your accounts even if they obtain your password.

7. **Keep Software Updated**: Always ensure your devices and applications are updated to patch security vulnerabilities that cybercriminals may exploit.

8. **Monitor Financial Transactions**: Regularly review your bank and credit statements to quickly identify any suspicious activity and act on it.

No. Key Points
1 Scammers exploit the holiday rush by creating misleading websites and ads.
2 Phantom stores designed to mimic legitimate brands can result in financial losses.
3 Delivery scams often use personal data to create realistic fake messages.
4 Phishing emails are a common tool used by scammers to steal personal information.
5 Taking preventative steps can significantly reduce the risk of falling victim to scams.

Summary

With the holiday shopping season bringing joy and excitement, it also presents unique challenges in terms of online security. By understanding common scams and taking proactive measures, consumers can greatly reduce their risk of falling prey to cybercriminals. Awareness and vigilance are essential in ensuring a safe and enjoyable holiday shopping experience.

Frequently Asked Questions

Question: How can I identify a phishing email?

Phishing emails often contain urgent language, misleading links, and generic greetings. Always check the sender’s email address and look for signs of authenticity before clicking any links.

Question: What should I do if I fall victim to a scam?

If you believe you’ve fallen victim to a scam, immediately contact your bank or credit card provider to report unauthorized transactions and secure your accounts. You may also need to report the scam to local authorities.

Question: How can I protect my personal data while shopping online?

Utilizing strong passwords, enabling two-factor authentication, and being cautious with the data you share can help protect your personal information when shopping online. Engage data removal services to mitigate the risk of your information being exploited by scammers.

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