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You are here: News Journos » Business » Steph Curry’s Thirty Ink Achieves $174 Million Revenue in 2024
Steph Curry's Thirty Ink Achieves $174 Million Revenue in 2024

Steph Curry’s Thirty Ink Achieves $174 Million Revenue in 2024

News EditorBy News EditorJune 4, 2025 Business 5 Mins Read

NBA superstar Steph Curry is not only making waves on the basketball court but also in the business world through his company, Thirty Ink. The conglomerate encompasses brands such as Unanimous Media, Gentleman’s Cut bourbon, and Underrated Golf, and has reported impressive financial results. This article highlights Curry’s various ventures, the impact of his business strategies, and his commitment to diversity, equity, and inclusion (DEI) within his enterprises.

Article Subheadings
1) Overview of Thirty Ink’s Financial Performance
2) The Multifaceted Operations of Unanimous Media
3) Launching Gentleman’s Cut Bourbon and Its Backstory
4) Commitments to Diversity, Equity, and Inclusion
5) Future Prospects and Industry Influence

Overview of Thirty Ink’s Financial Performance

Thirty Ink, the brainchild of Steph Curry, has made significant financial strides since its inception. In 2024, the company reported an impressive revenue of $173.5 million. This success is largely attributable to its strategic partnership with Under Armour, where Curry holds the position of president of Curry Brand, focusing on basketball and golf footwear and apparel. The collaboration has gone beyond mere brand endorsement; it reflects a deep-rooted synergy aimed at mutual growth.

The statistics reveal that Curry’s venture does not just generate revenue but also represents substantial profitability. In the last fiscal year, Thirty Ink recorded earnings before interest, taxes, depreciation, and amortization of $144 million. A contributing factor to these figures is the company’s unique financial structure, which minimizes traditional operational expenses while capitalizing on Curry’s endorsements and brand equity.

The Multifaceted Operations of Unanimous Media

Unanimous Media stands as one of the cornerstone brands under Curry’s Thirty Ink umbrella. Launched in 2018, the multimedia company aims to deliver uplifting content focusing on family, faith, and sports. Erick Peyton, the co-founder and co-CEO alongside Curry, highlights the organization’s mission to “elevate the under,” which focuses on creativity and inclusivity.

Curry is actively involved in overseeing each project, demonstrating his commitment to ensuring that the media produced resonates with audiences. Currently, Unanimous Media has around 40 projects in development, emphasizes making content that imparts joy or inspires positive feelings among viewers. The partnership with NBCUniversal has proven fruitful, providing consistent funding while allowing the company to cultivate further innovative content.

Launching Gentleman’s Cut Bourbon and Its Backstory

Another fascinating venture includes Gentleman’s Cut bourbon, co-developed by Curry and John Schwartz, owner of Amuse Bouche Winery. This partnership speaks volumes about the multifaceted nature of Curry’s business aspirations. Initially, Thirty Ink intended to sell a minority stake in Gentleman’s Cut, hoping to showcase a Black-owned business model. However, this plan faced challenges due to external political factors related to diversity and equity.

Despite setbacks, Curry remains optimistic about promoting DEI initiatives. Gentleman’s Cut bourbon not only aims to be a high-quality product but also serves as a testament to the boundaries that can be pushed when authenticity and quality converge. The anticipated financial valuation for Gentleman’s Cut, between $120 million and $200 million, reflects its potential in the beverage industry.

Commitments to Diversity, Equity, and Inclusion

Curry’s commitment to DEI extends beyond his business interests and into his philanthropic efforts. His Underrated Golf initiative seeks to offer opportunities for Black and brown children to engage in a sport that has traditionally overlooked them. In light of national conversations around equity, Curry has voiced the importance of fostering true representation and opportunity, both in sports and business.

“Everything that we do and what I can control is about true equity,” said Curry, highlighting his awareness of the broader narrative around DEI. His efforts within the business sphere are not merely driven by profits; they are rooted in a mission to create lasting change and inspire the next generation through equitable opportunities.

Future Prospects and Industry Influence

Looking forward, Curry’s ventures appear set to continually reshape industries by pushing boundaries and creating narratives that matter. With established brand recognition as both an athlete and a business leader, there is significant potential for Thirty Ink and its subsidiaries to evolve and influence market trends.

Curry’s diverse portfolio showcases that a successful businessman can emerge from the realm of sports, inspiring others to venture into entrepreneurship. As he navigates complex business landscapes, Curry could set a precedent for other athletes to follow in leveraging their fame for broader societal impact. The immediate future of Thirty Ink looks promising, with their strategic orientation set for sustainable growth and industry influence.

No. Key Points
1 Thirty Ink, founded by Steph Curry, reported a revenue of $173.5 million in 2024.
2 The company is heavily involved in diverse sectors such as multimedia, bourbon, and sports.
3 Unanimous Media focuses on uplifting content, aiming for profitability every year since its launch.
4 Curry emphasizes DEI initiatives across his ventures, particularly in Underrated Golf.
5 Future plans for Thirty Ink include continued innovation and industry influence based on existing brands.

Summary

In summary, Steph Curry has successfully transitioned from an iconic basketball player to a multifaceted entrepreneur through Thirty Ink. His impressive financial achievements signify that with vision and strategic planning, athletes can create enduring business legacies. Moreover, his commitment to social equity signifies a deeper mission beyond mere profit, setting a transformative example in both sports and entrepreneurship.

Frequently Asked Questions

Question: What is Thirty Ink?

Thirty Ink is a house-of-brands conglomerate founded by Steph Curry, encompassing several businesses including Unanimous Media and Gentleman’s Cut bourbon.

Question: How does Unanimous Media contribute to Curry’s portfolio?

Unanimous Media focuses on creating uplifting content about family, faith, and sports, and has been profitable since its launch in 2018.

Question: What is the significance of Curry’s focus on DEI?

Curry’s focus on diversity, equity, and inclusion is aimed at fostering opportunities for underrepresented communities, particularly through his initiatives in sports and business.

Achieves Business Ethics Business Growth Business News Business Technology Consumer Trends Corporate Finance Corporate Strategy Currys Economic Outlook Entrepreneurship Global Business Ink Innovation Investment Opportunities Leadership Management Market Trends Mergers & Acquisitions million Retail Business revenue Small Business Startups Steph Supply Chain
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As the News Editor at News Journos, I am dedicated to curating and delivering the latest and most impactful stories across business, finance, politics, technology, and global affairs. With a commitment to journalistic integrity, we provide breaking news, in-depth analysis, and expert insights to keep our readers informed in an ever-changing world. News Journos is your go-to independent news source, ensuring fast, accurate, and reliable reporting on the topics that matter most.

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