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You are here: News Journos » Money Watch » U.S. Consumer Sentiment Falls to Lowest Level Since May
U.S. Consumer Sentiment Falls to Lowest Level Since May

U.S. Consumer Sentiment Falls to Lowest Level Since May

News EditorBy News EditorSeptember 12, 2025 Money Watch 6 Mins Read

Consumer sentiment in the U.S. has seen a significant decline, reaching its lowest level since May, primarily due to escalating product prices linked to tariffs. The University of Michigan’s preliminary index for September has dropped by 4.8%, indicating a growing sense of economic vulnerability among Americans. With inflation expectations remaining steady while long-run projections are rising, the impact of tariffs is becoming increasingly evident in consumer spending habits.

Article Subheadings
1) Decline in Consumer Sentiment
2) Impact of Tariffs on Spending
3) Inflation Expectations and Concerns
4) Vulnerability of Low-Income Households
5) Expert Analysis and Predictions

Decline in Consumer Sentiment

In September, consumer sentiment in the U.S. saw a notable decline as reported by the University of Michigan. The sentiment index dropped to 55.4 from 58.2 the previous month, representing a change of 4.8%. This downturn reflects growing concerns among Americans regarding economic conditions, particularly how they perceive inflation, job markets, and business conditions. Officially, this marks the lowest consumer sentiment level since May, indicating a significant shift in how individuals view their financial stability.

The decline raises alarms among analysts, as it suggests that consumers are increasingly cautious about their spending habits. Joanne Hsu, director of the Surveys of Consumers at the University of Michigan, commented on the situation, noting that numerous vulnerabilities are currently affecting consumers. She pointed out that concerns regarding job security, inflation, and general economic health are contributing to this sentiment. Consumers have articulated their fears about the economic landscape they face, which may severely impact their spending decisions in the near future.

Impact of Tariffs on Spending

The data reveals that many Americans are adjusting their spending habits in response to price increases directly attributable to tariffs. A separate report by the University of Michigan indicated that a majority of adults are planning to cut back on purchases of goods that have experienced tariff-related price hikes. Only about 24% of those surveyed said they would continue to spend as usual despite rising prices.

The apprehension surrounding spending is rooted in the reality of tariff impacts. High Product and service prices have created a palpable sense of concern among consumers. This trend indicates not just a shift in spending but also reflects a broader change in consumer psychology. As individuals become more aware of the real cost of tariffs on everyday life, their decisions appear increasingly driven by caution rather than confidence.

Inflation Expectations and Concerns

Inflation expectations have also become a critical component of the consumer sentiment equation. The preliminary report showed that inflation expectations for the year were steady at 4.8%. However, long-run inflation expectations saw an increase for the second month in a row, reaching 3.9% in September.

Analysts from High Frequency Economics noted that this shift can be largely attributed to consumers’ growing awareness of how tariffs will affect their financial circumstances. There is an increasing realization that the cost implications of tariffs are becoming a reality, prompting consumers to adjust their financial expectations accordingly. As they foresee higher costs, consumer behavior is likely to evolve, leading to more conservative spending patterns in the long run.

Vulnerability of Low-Income Households

The sentiment decline appears most pronounced among low-income households, which are typically hit hardest by rising costs. These individuals are unlikely to benefit from recent equity gains, and they often bear the immediate brunt of price rises due to tariffs. According to analysts at Oxford Economics, lower-income households are effectively encountering what could be termed a regressive tax, as they tend to spend a larger portion of their income on essentials that have seen price hikes.

Reports suggest that this demographic is feeling the “sticker shock” of tariffs more acutely compared to other segments of the population. With less financial buffer to absorb increased costs, low-income households are forced to reassess their spending strategies, often leading to a direct impact on their quality of life. Furthermore, analysts predict this divergence between income brackets could widen, exacerbating economic inequality within the country.

Expert Analysis and Predictions

Economists and industry analysts are paying close attention to these trends, assessing what they could mean for the overall economy. The sentiment expressed by consumers regarding tariffs is viewed as a crucial indicator of economic health moving forward. The “corrosive uncertainty” surrounding tariffs, immigration policies, and broader economic strategies serves to keep consumers on edge, causing hesitation in spending.

As inflationary pressures persist, the overall economic forecast may depend on how quickly consumers can regain confidence. Experts believe that for consumer sentiment to improve, there needs to be clarity in policy direction, particularly regarding tariffs. The anticipated economic landscape is laden with apprehension; maintaining consumer spending is essential for economic stability. Without it, the potential for economic stagnation exists, which would perpetuate a cycle of uncertainty and hesitation.

No. Key Points
1 Consumer sentiment has declined to its lowest level since May.
2 The latest index shows a significant decrease of 4.8% from the previous month.
3 A majority of consumers plan to reduce spending on goods affected by tariffs.
4 Inflation expectations have remained steady, but long-run expectations have increased.
5 Low-income households are the most affected by rising costs related to tariffs.

Summary

The decline in consumer sentiment amidst increasing tariff-related costs reflects significant economic vulnerabilities that many Americans face. With inflation expectations rising and spending being curtailed, especially among low-income households, there is a pressing need for clarity in economic policies to restore consumer confidence. Failure to address these issues may have far-reaching implications for the economy, perpetuating cycles of uncertainty and hesitation in consumer behavior.

Frequently Asked Questions

Question: How do tariffs affect consumer prices?

Tariffs increase the cost of imported goods, which can result in higher prices for consumers on everyday items. When companies face higher input costs due to tariffs, they often pass these costs on to consumers.

Question: What is consumer sentiment?

Consumer sentiment refers to the overall attitude of consumers toward the economy and their personal financial situation. It reflects feelings about current economic conditions and future expectations, and it influences consumer spending habits.

Question: Why are low-income households more affected by tariff increases?

Low-income households typically spend a larger percentage of their income on essentials that are more sensitive to price increases, such as food and fuel. Therefore, tariff-induced price hikes disproportionately impact their financial well-being.

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